Roxhill Media
“Tinder for Travel PR’s”
The problem
PR’s can often find it hard to get their campaign in front of a journalist.
Journalist’s similarly can struggle to connect with relevant PR’s.
Roxhill wanted to change that, and help journalists and PRs build better relationships.
The solution
We built a mobile app that allowed travel journalists and PRs to connect with each
Getting to work
The new look Roxhill would be a a new look & feel with the new style and components from the design system, meaning most functionality will be in the same place and work the same way. This meant we could get the platform in a good shape before we made larger scale changes to the application.
I began working on new a new UI that would become our new look Roxhill and our new design system, Serengeti.
Roxhill had undergone a slight rebrand so this was an important factor when creating the new UI that would become the core of our design system going forward.
I got to work coming up with a variation of ideas of how some of our key pages could look.
The designs were reviewed internally. 2 preferred options were refined before I got some feedback from users to gauge their impression. Users all seemed to prefer the same design which was echoed by myself and my colleagues.
I started to redesign the remaining pages of the platform, building our new design system along the way.
I have found developing a design system this way is a really efficient way of doing it, rather than building a design system and then designing pages from it, as it meant I can make sure components work together well and then confirm them in my library.
As previously mentioned, I’d recruited users to be a part of our BETA Community.
Once we were ready to begin testing the new platform, I invited users from the community to test.
In our initial phase we had 8 users test the BETA platform and provide feedback over Microsoft Teams. This allowed us to gather further feedback on the UI changes as well as testing of some new features we had developed.
The feedback was really helpful, as expected some bugs were raised but the feedback was positive.
Before going live we had a second phase of BETA testing.
When a user logged in to our live platform, they were invited to test our BETA site, with a form provided should they want to provide feedback or raise a bug.
As expected with unmoderated testing the amount of feedback compared to the amount of users was small, but were were able to monitor sessions via fullstory to get a feel for how it was being used.
See for yourself..
Take a look below as I walk you through some of the platform redesign.